Site analysis is an important element of site design. The site design process includes a research phase, an analysis phase and a synthesis phase. The research phase involves identifying the problem and defining it. The analysis phase includes the programming of the site. The last phase which is the synthesis phase is the one where a program is developed for the site. The site is then constructed and managed accordingly.

There are several elements that must be considered for site analysis. Keyword research is one issue that must be addressed during site analysis because it is the keywords that will make the site popular with the users. Another consideration is the ranking in the search engine. A site must be placed at a high rank in the search engines so that more visitors can view it. The traffic that the site generates is another important consideration for site analysis. A site that is present at high ranks in search engines generates more traffic.

A lot of site analysis software can be used for site analysis. The software provides a detailed analysis of the site statistics. The software used for site analysis also keeps track of the traffic and the number of visitors and provides this report in real time. The site analysis reports can be used to improve the performance as well as the effectiveness of the site. The site analysis reports also tell about the behavior of the visitors on the site like which pages the visitors view the most, how long do the visitors stay on the website etc.