Our Denver SEO experts have recently researched information about companies that market to senior citizens. Most have primarily used traditional advertising practices. Interesting facts show that senior citizens control nearly 70% of the disposable income in America.
This proves that seniors are more savvy online than most people give them credit for.
Other Studies show that over 70% of the 50-65 age bracket use the internet.
Approximently 38% of users over 65 of age are online.
Recent studies may uncover many answers.
Of the Senior Citizens Online:
- Approximatly 94% of the seniors use e-mail
- Over 77% of these seniors shop online
- Over 71% are searching for health care information
- Over 70% use the internet to read the news
Social networking use among internet users ages 50 and older has nearly doubled—from 22% to 42% over the past year according to the Pew Internet & American Life Project
The study recently conducted, Older Adults and Social Media, showed:
- 47% of internet users ages 50-64 are using social networking websites
- 26% of internet users over 65 are using social networking websites
While these numbers may pale in comparison to the 18-29 (86%) and 30-49 (61%) groups, it should be documented that as of November 2008 only 16% of the 50-64-year-old group and 4% of the 65+ group were using social networking sites.
Based on these facts, companies should be marketing to senior citizens online! Contact our Denver SEO professionals for more informationabout this.
According to Quantcast, 62% of those who visit sears.com are over 50. In order to attract more seniors, Sears advertises on a number of “senior friendly” websites, including Senior.com (see below).

Another example of senior-targeted advertising is Bayer Pharmaceutical, which chose the PGATour.com site to advertise the erectile dysfunction drug Levitra. According to a Scarborough Research report, 68% of men’s golf fans are over 45 and men’s golf fans are 33% more likely to be over 65 than the general population.
Ask a Denver web design specialist about how to effectivly market to seniors. Design techniques which should include larger fonts, simple navigation, a clear message and appropriate images for this demographic.
Understand that our Denver search engine optimization includes detailed analytics for all demographics. It is important to understand your demographics behaiviors.
Contact either a representative from our Denver or Phoenix SEO Company today…