Adding video to your website is not about checking off  “corporate video” or “commercial spot” on your marketing to-do list.  It’s about increasing visitor response to  your site.

Video is used to:

• gain attention for your website
• improve “stickiness” (the time a visitor spends  browsing your website)
• engage your audience more actively
• enhance visitor experience
• and most importantly, lead to higher conversion  rates for leads and sales.

VIDEO ELEVATES YOUR SALES AND MARKETING EFFORTS
Success in the marketplace hinges on your ability to convince  consumers to adopt your product, service or  cause.  This is true whether your  enterprise is in the private, non-profit or government sector…in the arts,  industry or technology…in small business or the Fortune 500.

So before you can discover video’s power, first ask about  the nature of your sales and marketing.

Does your sales force rely on educating and informing  your customer?
Video engages more learning styles (visual, auditory,  kinesthetic) than text and images alone.   Video also brings a new level of understanding through product demos,  tutorials, interviews, seminars, news stories, training videos, virtual tours,  documentaries, and “behind the scenes” promotional videos.

Do your sales and marketing efforts strive to make an  emotional impact?
Internet video allows for in-depth storytelling that enables  your customers to connect on a personal level with your product or  service.  Dramatizations, client stories,  testimonials, feature stories, and reality-TV style videos all effectively  communicate the deeper values and meaning that resonate with your audience.

Does your conversion rate rely on creating excitement and  thrills?
Using internet video can spark the senses and fire the  imagination through high-energy action sequences, titillating “beauty shots,”  viral-video-friendly publicity stunts, and virtual reality experiences. Video  design elements such as motion graphics, music, sound design, 3D animation, and  visual effects can add “flash” and “sizzle” to even the  simplest of subjects.

Does the “personality” factor play a major role in  closing the sale?
Many sales professionals build relationships through trust,  charisma, humor, authority and likability in order to turn a prospect into a  buyer.  Video creates the perfect forum  for corporate mascots to come alive, star pitchmen to hawk their wares, and  appealing spokesmodels to impress your brand on the viewer’s awareness.

WHO ELSE APPRECIATES THE VALUE OF VIDEO?
Now that you know what video can do for your website, here  are some other Internet resources who appreciate the value of video.

Google (the company behind YouTube).
Websites that have video content are rewarded higher organic rankings in their  search engine results.

Social networking sites like Facebook, Twitter and  LinkedIn.
They enable you to easily upload, share and link video on your website with  your friends, fans and customers—who in turn share it within their networks.

Blogging outlets and tools like WordPress and Typepad.
They provide functionality to link and embed video from your website into  blogs and other media outlets, creating backlinks and hyperlinks that drive  traffic back to your website.

THREE STEPS TO VIDEO SUCCESS
Investing in video for your website can be likened to buying  beachfront property.  Although it can  cost more than other website content, the return-of-investment is also usually  greater.  These three steps can ensure  you invest wisely:

Target your audience.
“Everyone on the Internet” is not your audience.  You must constantly put yourself in the seat  of the average person visiting your site and the impact you can make in their  lives.

Define your message.
Your message needs to be singular and clear.  It begins with your customers’ needs and ends  with what you can offer them.  Along the  way, you must develop your brand as critical to that story.

Design your video.
After discussing your sales goals, methods and budget with  us, our video production team will script, produce and deliver a video that can  increase visitor response.

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