As a Denver SEO and business owner, I find it interesting to see how fortune 500 companies participate in blogging, social media etc. While the Fortune 500 companies are adopting social media at a slower rate than other leading businesses, here are some recent statistical findings from the Society for New Communications Research to ponder:

Key Findings include:

- 81 of the Fortune 500 or 16% currently have public-facing blogs.

- This compares with 39 percent of the Inc. 500; 41 percent of the higher education sector and 57 percent of the nation’s Top 200 Charities.

- 28 percent of the Fortune 500’s blogs link to Twitter accounts. (Other Fortune 500 companies have Twitter accounts, but they are not linked to their blogs)

- Five of the top ten companies have public blogs: Wal-Mart, Chevron, General Motors, Ford, and Bank of America.

- 90 percent of the Fortune 500’s blogs have the comments feature enabled.

- The computer software/hardware technology industry has the most blogs, followed by the food and drug industry, financial services, Internet services, semi-conductors, retail and automotive respectively.

-Ten percent of the Fortune 500’s blogs link to podcasts; 21 percent incorporate video