Steel Building
Product: Distributor of Steel Buildings
Campaign: Custom .Net web development, Search Engine Optimization, eCommerce, Content Management, Blogs
Time frame: July 2009-December 2009
Background:
Price A Building, Inc. is owned by John Barber
Challenge:
What do you do when you’re in an increasingly competitive market niche and have a great new website developed, but not enough online traffic? We can tell you what Price A Building, a Denver-based distributor of Steel Buildings did – they turned to us for their Search Engine Optimization.
Their site was essentially un-optimized and poorly executed when we started their Denver SEO campaign. Since Price A Building distributes nation-wide in the US, their site also needed to be optimized for each of those locations. Thankfully, since we also designed and developed the site, we knew it had been built to be “search engine friendly” and wouldn’t run into the roadblocks of a poorly developed site. Still, the site had the following issues:
- Low link popularity and search engine saturation (pages indexed in the search engines)
- Not enough conversion points
- Low or no rankings for keywords that searchers might use to find their site
SEO Strategy:
Over several months, we optimized the site, including location-specific pages and overall on-page SEO. We targeted these pages to go after national search terms like “Steel Building Prices” and “Stark County Senior Rehab”. We also completed a link building campaign, which improved the site’s link popularity (or “votes”) for the site which generally results in more traffic and higher rankings.
Results:
The search engines are now referring half of the overall traffic to the site. Take a look at the numbers:
- Unique Visitors per month +19,193
- Search Engine Referrals +86.47%
- Pages Indexed by Google +54%
- Link Popularity +64%
- Conversions +154%
| Keyword | Google Rankings Before SEO | Google Rankings After SEO | Yahoo Rankings After SEO |
| Steel Building Prices | Not in Top 50 | 3 | 2 |
| Steel Buildings Prices | Not in Top 50 | 2 | 1 |
| Discounted Steel Building Prices | Not in Top 50 | 1 | 2 |
| Steel Buildings | Not in Top 50 | 4 | 1 |
| Prefab Steel Buildings | Not in Top 50 | 2 | 2 |
Testimonial:
“This is the 1st testimonial I have written since entering the steel building industry in 1984. My name is John Barber and I am the owner of Price A Building Inc- one of the leading sellers of steel buildings throughout the US. I was fortunate to be referred to US Web Central for web design and optimization. I was presently surprised to find that they were not only willing to go beyond the call of duty (doing considerable work without billing us); they were willing and eager to discuss specific strategies in order to increase our percentages for selling more steel buildings. We now show-case our discounted steel building prices on the website because of their advice, and it has definitely enhance our sales. The shopping cart they custom built for our company was inexpensive and easy for the public to utilize. The steel building industry is very competitive and having US Web Central as a resource has been a huge help.
I have painfully over the years come to realize that there is a vast difference between SEO companies. Many are quick to bill and slow to explain. It is rare to find a company that is willing to educate you on their practices and sincerely care about the success of your operation. I would strongly recommend US Web Central to any company looking for SEO assistance.”
-John Barber
Price A Building Inc.
