Adding a video spokesperson can help demonstrate your product and services, but make sure your website is SEO friendly for the long term organic click throughs.

Sherpa's Search Marketing Benchmark study of 3,217 marketers showed that organic clicks converted at an average of 4.2% v. 3.6% for paid listings. Based on our expierience of working with several individual companies that advertise in pay-per-click, they rarley break even, or in most cases lose money unless each order has continuity. (ongoing subscriptions, monthly service fees etc...)

The b2b reports that less than 1/4th of b2b buyers go for a paid listings in their first try at accessing information. Reports would indicate that the higher educated user is less likly to click on a paid listing versus an organic listing. This Click through ratio for organic listings is 70% organic vs 30% paid in general.

Investing in your organic search engine results can greatly compliment your cost-per-click campaigns. Once you reach your pay-per-click budget, your clicks cease and your website traffic drops to virtually nothing if you do not show up in organic listings or pay for other types of advertising. Matt Cutt's from google references in the video below, "that just because you pay for advertising in Google, doesn't mean it helps your organic listings.

So when you order your video spokesperson from us, have us take a minute to analyze your web site to ensure it's SEO friendly. Beware of companies that state claims that a video spokesperson can increase your conversions by 400%! The truth is, unless you pay $1000's of dollars in a pay-per-click advertising campaigns, chances are, if your website doesn't already appear in the top 10 organic rankings, a video spokesperson in and of itself won't generate you more traffic.

So have our denver seo and denver web design company give you a free analysis today by calling (720) 296-8205, and start working your way to the top!

Labels: denver seo, denver seo company, denver web design, organic search results, video spokesperson